Swish Analytics is dealing with a much wider legal challenge after two fresh lawsuits landed this week. One comes from OddsJam and OpticOdds as part of their ongoing courtroom fight over sports betting odds. The other was filed separately by fantasy sports publisher RotoWire, which claims the company improperly scraped and used its player news and injury information.
The cases add to litigation that began in December 2024, when Swish sued OddsJam and OpticOdds. In the original complaint, Swish accused both companies of copying and redistributing betting odds that it says are proprietary. The defendants rejected those accusations, and the dispute has continued in San Francisco Superior Court.
The latest filings introduce new legal theories and widen the issues before the courts. OddsJam and OpticOdds are now also accusing Swish of violating California antitrust law and engaging in other unlawful business practices. At the same time, RotoWire has launched its own separate action centered on the alleged scraping and commercial use of its sports information.
OddsJam and OpticOdds respond to Swish Analytics with antitrust allegations
OddsJam and OpticOdds said they have filed a cross-complaint accusing Swish Analytics of violating California’s Cartwright Act, trade libel, unfair competition, intentional interference with prospective economic advantage, and breach of contract. Their filing argues that Swish’s business model reduces competition by supplying a common pricing algorithm to multiple sportsbooks.
According to the public version of the filing, the companies argue they are seeking “to put an end to Plaintiff and Cross-Defendant Swish Analytics, Inc.’s acts of unfair competition and algorithmic price fixing that have decreased competition in the market for online sports betting.” They contend that licensing the same pricing technology to competing operators encourages sportsbooks to post similar odds, limiting meaningful differences for customers.
The cross-complaint also says OddsJam and OpticOdds help consumers compare prices by collecting sportsbook odds through methods that include API partnerships. According to the filing, their business benefits when sportsbooks compete by offering different prices rather than moving toward the same numbers.
Gambling.com Group, which acquired OddsJam and OpticOdds in December, issued a statement alongside the filing. Co-founder Charles Gillespie strongly criticized Swish’s lawsuit.
“The inexplicable and breathlessly hypocritical lawsuit from Swish Analytics against OddsJam and OpticOdds may go down as the single biggest own-goal in the history of the online gambling industry.”
Gillespie added: “We never paid much attention to Swish, until they forced us to with their lawsuit. That has now led us to pursue claims against them for violating the Cartwright Act, California’s premier anti-trust law, from their base in San Francisco. The lawsuit that they filed against us now poses an existential threat to their own business.”
He later said on social media that he had tried to resolve the disagreement before it reached this stage.
“Worth noting that I started with diplomacy to resolve this case. I flew to San Fran to meet the Swish CEO and hear him out. I tabled a serious proposal to fully address their concerns and resolve the case. I was promised a serious answer and got nothing for nearly a year.”
The cross-complaint asks the court to halt what the companies describe as unlawful conduct and award damages for losses they say resulted from Swish’s actions.
RotoWire alleges unauthorized use of proprietary sports data
RotoWire separately announced that it had sued Swish Analytics, alleging the company unlawfully scraped and misappropriated proprietary sports information before using it in commercial products.
In a statement posted Wednesday, RotoWire said: “Last night, RotoWire filed a lawsuit against Swish Analytics for unlawfully scraping and misappropriating our data. RotoWire’s player injury data, in particular, is the lifeblood of player prop odds making.”
The publisher said it has spent decades building trusted sports data resources.
“For more than two decades, RotoWire has been one of the most trusted names in fantasy sports and sports data. Our projections, news and analytics are the product of millions of hours aggregating, verifying and producing the information the industry relies on every day.”
RotoWire also alleged: “For too long, some companies have ignored our requests to properly license the data we’ve worked hard to compile. Some of these companies, such as Swish Analytics, even publicly admit to using RotoWire data in their products.”
According to the complaint, Swish operates products that “depend on the automated and unauthorized collection of fantasy sports news and information created by RotoWire and others.” RotoWire is seeking damages along with court orders intended to stop the alleged conduct.
The complaint points to claims of automated web scraping and references public comments from Swish executives about collecting sports information from multiple online sources. It also cites a job advertisement seeking engineers with experience in “web scraping.”
RotoWire further alleges Swish acknowledged using RotoWire information without authorization and declined a licensing proposal in 2025, responding that “we do all this internally at Swish.”
According to the complaint, RotoWire argues those actions deprived it of licensing revenue while allowing Swish to “free ride” on years of investment in creating time-sensitive sports information.
The company said in its social media thread: “Our complaint alleges that Swish Analytics unlawfully scrapes and misappropriates RotoWire’s proprietary data to help inform its algorithms and products. Swish Analytics has been unfairly profiting from our hard work, and we have sued to stop them.”
RotoWire added: “We take the integrity of our data and our platform seriously, and we intend to protect it.”
Three lawsuits now surround Swish Analytics
Swish’s original lawsuit continues to allege that OddsJam and OpticOdds improperly obtained and redistributed proprietary betting odds through unauthorized scraping and API access. The defendants continue to deny the allegations while advancing their own claims against Swish.
Meanwhile, RotoWire’s lawsuit focuses on whether Swish unlawfully collected and commercialized fantasy sports news and player information without authorization. The publisher is asking the court for damages and injunctive relief based on those allegations.
The claims made in each of the three cases remain disputed, and none has been proven in court. Swish Analytics has previously said the allegations against it lack merit while continuing to defend its own lawsuit against OddsJam and OpticOdds.
ReadWrite has reached out to Swish Analytics for comment.
Featured image: Swish Analytics via website
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