Nintendo president apologizes for Switch 2 price increase, promises “robust software lineup” to make up for it – Nintendo Everything

Nintendo president apologizes for Switch 2 price increase, promises “robust software lineup” to make up for it – Nintendo Everything

Nintendo president Shuntaro Furukawa has commented on the company’s plans moving forward in light of today’s price increase announcement for Switch 2.

The company intends to raise the console’s price worldwide. For example, in the U.S., it’ll be going up by $50. Price changes will be going into effect mostly in September, though it’ll be happening as early as this month in Japan.

Speaking during a financial results briefing, Furukawa said Nintendo “will prepare a robust software lineup to enhance the Switch 2 ownership value. We will work diligently to overcome this barrier.”

Furukawa also apologized to consumers for the price increase. His additional comments are as follows:

“We sincerely apologize to our customers for the considerable inconvenience and trouble this will cause. While we wanted to prioritize a wide adoption, it was challenging to bear the rising costs over a long period. The [new] pricing does not fully account for all cost increases.”

As for why the second year forecast for Nintendo Switch 2 is lower than the first, he noted: 

“Due to efforts to strengthen our supply chain […] the 1st year sales reached an unprecedented level. The demand in the 2nd year is firm, and we believe that the adoption of Switch 2 is progressing smoothly.”

If you’re wondering about all of the worldwide price changes for Nintendo Switch 2, we’ve got you covered here. This even includes additional cost increases for Japan, including Nintendo Switch Online.

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