Apple has promised a “big week” for the company, which includes an in-person event for press and creators on March 4. But it didn’t exactly wait until Wednesday to get things started.
The news started on Monday with the announcements of the iPhone 17e and M4-powered iPad Air. The company followed up on Tuesday with the reveal of the M5 MacBook Air, the M5 Pro and M5 Max chips, MacBook Pro models that use said chips, a refreshed Studio Display and a brand-new 27-inch Studio Display XDR.
In addition, ahead of an official announcement, Apple leaked news of a cheaper MacBook called the MacBook Neo. Whoops! We may well see a formal reveal of that on Wednesday. In the meantime, here’s our recap of everything Apple has announced so far this week:
iPhone 17e
Apple
Apple has spruced up this year’s entry-level iPhone with some pretty solid upgrades, though it’s keeping the starting price at $599. The iPhone 17e has double the base storage of the iPhone 16e at 256GB. It also has MagSafe support with Qi2 wireless charging speeds of up to 15W, double that of the iPhone 16e.
Design-wise, Apple hasn’t exactly rocked the boat. The iPhone 17e looks pretty much identical to its predecessor. It appears that Apple is sticking with the same 48MP Fusion camera system as it used in the iPhone 16e too.
That said, the 6.1-inch Super Retina display has Ceramic Shield 2. According to Apple, this provides “3x better scratch resistance than the previous generation and reduced glare.” The company slotted its C1X cellular modem into the iPhone 17e as well. It says this is up to two times faster than the C1 that was in the iPhone 16e. The device has the same A19 chip as the iPhone 17, so it supports Apple Intelligence AI tools, and it runs iOS 26.
In addition, the iPhone 17e has an IP68 rating for water and dust resistance, as well as the promise of “all-day battery life.” It also supports satellite-powered features including Emergency SOS, Roadside Assistance, Messages and Find My.
Pre-orders for the iPhone 17e open on March 4 and it will be available in black, white and soft pink. The device will hit shelves in more than 70 countries and regions on March 11.
iPad Air M4
Apple
The latest iPad Air boasts Apple’s M4 chip. That means the mid-range iPad is effectively remaining a year behind the iPad Pro. The M4 is almost two years old at this point, while the top-end model has the newer M5 chip. Still, if you only use an iPad for casual tasks like watching shows, web browsing, email and so on, the M4 will be more than powerful enough. It will be more adept at handling resource-intensive tasks like video editing than previous iPad Air models too.
Apple has also bumped up the RAM from 8GB from the last-gen model to 12GB. Given the sharp increase in RAM prices in recent months, it’s slightly surprising that Apple is sticking to the same prices for the iPad Air. The 11-inch M4 iPad Air starts at $599 while the 13-inch version starts at $799, each with 128GB of storage. There’s a $50 discount for those buying it for educational use.
Apple claims the M4 delivers up to 2.3 times faster performance compared with the M1 iPad Air and “over 4x faster 3D pro rendering with ray tracing performance.” Of course, the new iPad Air runs iPadOS 26.
Apple gave the iPad Air other internal upgrades by including its N1 and C1X connectivity chips. As such, this is the first iPad Air with Wi-Fi 7 support. As you might expect, 5G cellular connectivity is available as well.
The design of the M4 iPad Air doesn’t seem to have changed, as it appears to have the same LCD display Apple used in the last two iterations of the tablet. The company has stuck with the same rear-facing camera and dual-speaker setup as well.
As with the iPhone 17e, pre-orders for the M4 iPad Air open on March 4. The tablet will hit retailers in 35 countries and regions on March 11. It will be available in blue, purple, starlight and space gray.
Apple MacBook Pro with M5 Pro and Max
Apple
Apple’s most powerful laptop line finally got the chip upgrades that we’d long been expecting. Along with announcing the M5 Pro and M5 Max, the company is offering versions of the MacBook Pro with those chipsets. However, there are price increases to go along with the upgrades.
The new 14-inch MacBook Pro with an M5 Pro chipset (with 15 CPU cores and 16 GPU cores), 24GB of RAM and 1TB of storage starts at $2,199. That’s a $200 increase compared with the base M4 Pro-powered system from late 2024, though Apple has doubled the base storage, which is a welcome touch. If you prefer, you can have a 14-inch MBP with a more powerful M5 Pro (with up to 18 CPU cores and 20 GPU cores) or M5 Max (with 18 CPU cores and 32 or 40 GPU cores). You can double the RAM to 48GB as well.
The 16-inch MacBook Pro has an M5 Pro chipset with 18 CPU cores and 20 GPU cores as standard. Of course, you can swap that out for an M5 Max if you’d rather. The 16-inch model starts at $2,699, a $200 increase from the base M4-powered system. It also starts with 24GB of RAM and 1TB of storage. For what it’s worth, Apple says both the memory and SSD are faster than in previous models.
Apple hasn’t changed the Liquid Retina XDR display and 12MP Center Stage front-facing camera for these models. However, the company has installed its N1 chip to power Wi-Fi 7 and Bluetooth 6 connectivity.
As with the rest of the products Apple announced this week, pre-orders start on March 4 with general availability to follow on March 11.
Apple said the M5 Pro and M5 Max are built using new “Fusion Architecture” that “combines two dies into a single system on a chip (SoC).” As ever, the goal is to deliver more power and efficiency. We’ll find out for ourselves whether Apple’s performance claims hold up when we’re able to test the chips.
Meanwhile, the base 14-inch MacBook Pro with an M5 chipset also got a $100 price increase to $1,699. To take the sting out of that a bit, Apple doubled the base storage of that model to 1TB as well. Given that Apple usually charges a premium for storage increases, that’s not a terrible tradeoff.
M5 MacBook Air
Apple
A year after Apple upgraded the MacBook Air with an M4 chipset, the company pulled the same trick by swapping in an M5 chip. The company also boosted the base storage from 256GB to 512GB, with an SSD that it claimed can provide “2x faster read/write performance compared to the previous generation.”
While the MBA still has 16GB or RAM as standard, Apple also upgraded the memory to have 153GB/s of bandwidth — the company said that’s a 28 percent improvement over what the M4 MBA offered. Meanwhile, Apple has slapped in the N1 chip to deliver Wi-Fi 7 and Bluetooth 6 connectivity.
Alas, with those upgrades comes a tradeoff. Apple has bumped the starting price of the latest MacBook Air back up to $1,099 after cutting it to $999 for the M4 model. That’s for the 13-inch variant. The 15-inch M5 MacBook Air starts at $1,299.
The latest MacBook Air is available in sky blue, midnight, starlight and silver. You can pre-order one on March 4. It will hit stores in 33 countries and regions on March 11.
Studio Display and Studio Display XDR
I don’t think many people had Studio Displays on their Apple announcements bingo card for this week, but here they are. The Studio Display XDR is completely new.
This is a 27-inch monitor with a 5K Retina XDR screen. It has a mini-LED display with more than 2,000 dimming zones and peak HDR brightness of 2,000 nuts, along with a wider color gamut. The Studio Display XDR boasts a 120Hz refresh rate (an improvement over the 60Hz that previous models were limited to) and a tilt- and height-adjustable stand as standard.
The monitor also has a 12MP Center Stage camera with support for Desk View, a feature that — weirdly enough — lets you show both your face and what’s on your desk. Thunderbolt 5 connectivity allows you to hook up more displays by daisy chaining them. The Studio Display XDR is also a Thunderbolt hub with support for up to 140W of charging power. As such, you’ll be able to fast charge a 16-inch MacBook Pro using the included Thunderbolt 5 Pro cable.
The Studio Display XDR starts at $3,299. A version with nano-texture glass, which is said to further reduce reflectivity, costs $3,599.
Meanwhile, the refreshed Studio Display has an upgraded 12MP Center Stage camera with Desk View. There’s also a “studio-quality” three-microphone array and six-speaker sound system with Spatial Audio. The latest model has Thunderbolt 5 support with the option to daisy-chain displays. The Studio Display can deliver 96W charging as well.
The base monitor is $1,599. It still has a 27-inch 5K Retina display with up to 600 nits of brightness and P3 wide color. It comes with standard glass or, for an extra $300, nano-texture glass. The Studio Display has a tilt-adjustable stand as standard. If you’d prefer to have one that’s height adjustable as well, you’ll need to shell out another $400.
Again, pre-orders for the displays start on March 4 ahead of broader availability on March 11.
