According to various reports from sources such as Bloomberg‘s Mark Gurman and Macworld‘s Filipe Espósito, Apple is planning to release up to three new products with “Ultra” branding between late 2026 and early 2027.
The long-rumored foldable iPhone is expected to be called the “iPhone Ultra.” Rumored features include a 7.7-inch inner display, a 5.3-inch outer display, two rear cameras, one front camera, a Touch ID power button instead of Face ID, and more. The device’s large inner screen will be ideal for watching videos and multitasking.
Apple is expected to release the “iPhone Ultra” this September, alongside the iPhone 18 Pro and iPhone 18 Pro Max. In the U.S., it has been estimated that the device will have a starting price of anywhere from $1,999 to $2,499.
“AirPods Ultra” are reportedly set to be released as early as this year — it would be fitting for them to be unveiled alongside the “iPhone Ultra” this September.
“AirPods Ultra” are essentially rumored to be AirPods Pro with tiny infrared cameras that serve as eyes for Siri. The cameras will help to enhance the Visual Intelligence feature on the iPhone 15 Pro and newer, and a small LED light on the earbuds will indicate when the cameras are active, according to Gurman’s reporting.
On iOS 27, Visual Intelligence is accessible through the Camera app via a new “Siri” mode. “AirPods Ultra” would provide a more hands-free experience.
“The idea is to let users ask questions about an item they might be looking at,” he said. If someone is looking at ingredients on their kitchen countertop, for example, they could ask Siri for dinner ideas.
Last month, Apple’s code for the second iOS 27 developer beta seemingly hinted at AirPods with cameras, so a launch could be fast approaching.
Finally, Apple is reportedly planning a “MacBook Ultra” with an OLED display that doubles as a touch screen. Other rumored features include M5 Pro and M5 Max chips, a Dynamic Island, a thinner design compared to the latest MacBook Pro models, and potentially even an Apple-designed C2 modem for built-in 5G/LTE cellular connectivity.
Apple plans to release this new MacBook by early 2027, according to Gurman.
All in all, Apple is expected to release an iPhone Ultra, AirPods Ultra, and a MacBook Ultra over the course of the next six to seven months or so.
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