March 16 (UPI) — Guinness World Records said the auction of Cheetozard — a Flamin’ Hot Cheeto shaped liked the Pokémon Charizard — resulted in a new record.
The record-keeping organization said Goldin Auctions’ March 2025 sale of Cheetozard ended in a final price of $87,840, earning the highly-specific record for the highest price paid for a video game likeness corn snack.
The 3-inch-long Cheeto is affixed to a custom “Cheetozard” Pokémon card and encased in a transparent box.
“Goldin specializes in rare and one-of-a-kind collectibles, and the Cheetozard is exactly this,” Goldin Auctions Head of Consignment Dave Amermanat told NBC’s Today. “Part of what makes this item so fun and unique is that it bridges two fandoms — Pokémon and Cheetos.”
The Cheeto was originally purchased on eBay for $350 by Paul Bartlett, owner of sports memorabilia company 1st & Goal Collectibles, sometime between 2018 and 2022. Images of the snack went viral on social media in 2024.